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What Would Google Do?

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Binding: Hardcover
List Price: $26.99
Our Price: $3.00 USD
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ISBN: 9780061709715
Publisher: Harper Collins
Language: English
Page Count: 257
Publication Date: 2/1/2009
Size: 9.42" l x 6.31" w x 1.00"
Series: N/A

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google - the fastest-growing company in history - to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything - from corporations to governments, nations to individuals -must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

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