Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

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Binding: Softcover
List Price: $14.00
Our Price: $2.00 USD
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ISBN: 9780446698481
Publisher: Business Plus
Language: English
Page Count: 170
Size: 8.33" l x 5.45" w x 0.57"
Series: N/A

This vital, seminal work by Michael Levine proves that businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business. Attention to detail demonstrates corporate competence - and that the company cares about the consumer. Broken windows - and peeling paint, worn carpets, and dirty restrooms - signal that the business doesn't care. Drawing on real-world examples, from JetBlue's decision to give fliers what they really want to Google's customer-based strategy for breaking out of the pack of Internet search engines, Levine shows how constant vigilance to the tiny details can make or break a business or a brand. With practical tips and advice for all types of businesses, this compelling, breakthrough book in management theory will help countless companies stay ahead of their competition.

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