Everything You Think You Know About Politics...and Why You're Wrong

Binding: Paperback
List Price: $16.50
Our Price: $2.50 USD
Qty Avail: 8

ISBN: 9780465036271
Publisher: Basic Books
Language: English
Page Count: 287
Size: 9.06" l x 6.00" w x 0.77"
Series: N/A

Kathleen Hall Jamieson, a noted expert on presidential politics, offers a guide through the welter of information and misinformation - generated by politicians and the media - surrounding political campaigns. Drawing on recent campaigns, Jamieson and her team get into the ins and outs of polling, the use and abuses of the soundbite, "going negative," and whether or not ads work. This book will change the way you look at candidates and the media forever.

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